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1. Senior Executive Sponsorship. Our
Senior Executives communicate a growth message. We effectively engage
them in account planning and proactive high-level interactions with our
most important customers.
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2. Sales Strategy We have created a
compelling vision and strategy and have communicated it clearly and
comprehensively throughout the entire organization. The sales force
understands both the strategy and the part they play in executing the
strategy.
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3. Customer Knowledge. We systemically
gather voice of the customer, translate and communicate it to the
entire organization. We have methods in place to track our performance
to what makes our customers loyal.
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4. CRM. We possess a holistic view of the
customer through a data-rich and fully integrated enterprise-wide
information system that gets high rates of use across the sales force.
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5. Account Planning. We create
outstanding account plans that are up to date and solution focused. The
type and scope of these plans is commensurate with customer value.
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6. Hiring We hire the best talent by screening for known characteristics of high performance and do not compromise based on availability
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7. Sales Management. We develop
outstanding sales managers who achieve desired behaviors and results
from their sales teams through effective deal strategizing, coaching,
and leadership.
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8. Sales Process. We have a well-defined
sales process that directs sales people to the best opportunities and
disciplines sales people to the behaviors that will best pursue those
opportunities. (We know what the sales critical X's are). The sales
force adheres to this process.
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9. Business Metrics. We have identified
and are able to track our performance against the key metrics that
determine the fate of our business. Some examples are loyalty,
retention, value creation, profit, etc.
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10.Change Management. We view sales as a
continuous improvement project. We have the resources, processes and
organizational will to manage improvement changes effectively.
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